Written off by execs, the R&B sister duo are having the last laugh by conquering TikTok with their Beyoncé-approved, boundary-pushing pop
For most people, working from home entails some combination of bad posture, unwashed hair and laundry-based procrastination. For Chloe and Halle Bailey, it involves neon leotards, drone-mounted cameras and, if this interview on Zoom is anything to go by, immaculately applied red lipstick at 11 in the morning. Lockdown, it is fair to say, has not dampened the go-getting tendencies of this precocious sister act; in fact, it has facilitated a long-overdue breakthrough moment.
The release of their second album, the presciently titled Ungodly Hour, has seen the pair school the world in the art of pandemic promo. “I feel like we’ve been making the best of what we have,” says Chloe, casually evoking the cluster of visually spectacular performances and photoshoots – including an entire high-fashion ad campaign – they’ve staged from the
Tennis court of their family home (admittedly, having a good lockdown requires certain advantages).