Mulan is first blockbuster to go straight to streaming in response to Covid-19 shuttering cinemas
Disney’s decision to bypass cinemas and offer its latest big budget film Mulan directly to streaming subscribers for $29.99 could signal the beginning of the end for the traditional movie-going experience – and forever change the long-established business model underpinning the
Hollywood blockbuster.
The surprise move has stunned cinema owners, who had been banking on the film, along with Christopher Nolan’s sci-fi thriller Tenet, to jump-start
box office takings as theatre chains struggle to recover from the
Coronavirus pandemic.