A fund run by the BFI is wresting kids’ TV away from foreign imports. And a year on, it is already being hailed as a success
While the BBC’s dollops of Bitesize Daily has reminded the country of the value of children’s television, there is another public-service initiative quietly climbing the charts. It is the awkwardly named Young Audiences Content Fund (YACF), which was launched in 2019 to reverse a collapse in the number of original
British children’s programmes, where funding has fallen by 40% in 10 years.
No one knew if devoting £60m to a three-year-long experiment to subsidise programmes for four- to 18-year-olds could revive a creative sector that was dying on its feet or reintroduce variety beyond bought-in cartoons. But as the YACF enters year two, it is judged to have had a good start despite the pause in most TV production. Floella Benjamin, who championed it, says: “It is a success – it has opened the door to people whose voices have not been heard. The
BBC can only do so much.”