June 12, 2020
Finding equipment that fits correctly has always been a problem for Greenway so she used the time in lockdown to create an online Cricket store for Women and girls
Lydia Greenway: Girls need the right kit, thats why were doing this
Lydia Greenway had big plans for this summer. Last September she was appointed head coach of the new Oval Invincibles women’s team in the Hundred, and right about now she was supposed to be busy getting the team ready for their first match on 24 July. That’s on top of her second Job, running Cricket for Girls, the schools coaching programme she set up in 2017. Then lockdown started, the schools shut, and the Hundred was postponed. And while the rest of us settled down to books and boxsets, Greenway got to thinking about a project that had been in the back of her mind for a while, if only she could find time: an online cricket store for women and girls.
Greenway had been reading Caroline Criado Perez’s book, Invisible Women, which lays out what Perez calls the “one-size-fits-men approach” to design, the way in which, for instance, the average smartphone has been built to be too big for a woman’s hand. It was a problem Greenway knew about from cricket, where girls often have to play in kit designed for boys, in pads that are too wide, with straps that are too long and with bats that are too big, a problem that, she decided, it was finally time to try to fix for good. So Greenway, who describes herself as “a real technophobe”, started teaching herself how to build a website.
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