Low BAME representation highlighted by campaigners BComsMedia urged to act on support for Black Lives Matter movement Sports stars including Dina Asher-Smith, Jesse Lingard, Maggie Alphonsi and
David Beckham have put their names to a letter calling for greater diversity across the
UK sports media, in response to the Black Lives Matter movement.
The letter has been sent to all leading broadcast and print outlets across the country, including the Guardian, by the Black Collective of Media in Sport (BComs), a non-profit organisation that for over a decade has been working towards increasing the historically low number of people from black, Asian and minority ethnic (BAME) backgrounds who work in the industry.