With families and couples filming themselves dancing or performing skits, the app has become even more popular in recent weeks. I asked its
British stars to help me get started
Andy Warhol predicted a time everyone would have 15 minutes of fame. He was nearly right – it is actually 15 seconds. That is the maximum duration of a video clip with
music (non-music clips can last up to a minute) on TikTok, the video-sharing platform that has taken the world by storm. Favoured by under-25s, who make up its core audience, TikTok this year surpassed
Facebook and
WhatsApp as the world’s most downloaded non-gaming app.
TikTok’s content doesn’t take itself too seriously, and ranges from food to
fashion, pranks to pets – as well as the ubiquitous dance challenges. It is a perfect fit, in other words, for the lockdown, when many of us are stuck inside and in desperate need of some silly fun. This may be why, even if you haven’t downloaded it, you suddenly find, clogging up your social media, clips of
Justin Bieber dancing to I’m a Savage by Megan Thee Stallion, or
Jennifer Lopez and
Alex Rodriguez swapping outfits to Drake’s Flip the Switch. It seems everyone from doctors and nurses in PPE to bemused parents quarantined with teenagers are flocking to the app – and sometimes going viral in the process.