April 10, 2020
It was the star-making TV sensation that brought cheeky irreverence to the pre-pre-watershed slot. At a time of crisis, we need it back more than ever
Morning glory: why Channel 4 should resurrect The Big Breakfast
In the current what-the-bollox-ness of 2020, now that we’ve all been sent to our rooms for being naughty, the TV people have decided that we need to be cheered up. Cue an influx of feel-good comedy repeats, box sets, Mr Motivator for some reason, Jamie Oliver for some reason and, finally, finding an excuse to get rid of the Question Time audience (may they never return). But what about afterwards, the When-this-is-over™? Surely, in the new reality, the nation will need a bit of a lift? And surely Piers Morgan is not the man to do it. So, what is the solution? Perhaps, just perhaps the Big Breakfast is exactly what we need in these troubled times.
In late 1992, post-Thatcher Britain had just been punched squarely in the stomach by Black Wednesday, having only just emerged from the crash of the late 80s. People’s spirits were never going to be lifted by the super-serious and terminally beige BBC Breakfast News, a TV-AM that had been read the last rites or, indeed, Channel 4 Daily. Salvation appeared in the unlikely shape of Bob Geldof and his production company, Planet 24 and on 28 September of that year, a TV revolution started.
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