Creatives who rely on live shows have been badly hit by Covid-19. Here are some ways to back them from your sofa
Back in the
music industry’s 1990s boom, when tenner-a-pop CD sales were skyrocketing, going on tour was a good way of shifting more product. After digital piracy burst that bubble in the early 2000s, however, touring became more of a financial necessity, creating a new, lopsided business model only accentuated in recent years by the rise of subscription streaming services. With gigs and festivals essentially banned under new measures to stave off the spread of coronavirus, how can we help artists who can no longer tour?