Fans are encouraged to speak to older people at match against Watford in Age
UK campaign
There was a striking change with tradition at Manchester United’s match against Watford on Sunday as 11 elderly “guests of honour” replaced the customary child mascots before the kick-off, stepping out and shaking hands with the first team on the Old Trafford ground.
The estimated 75,000 people attending the match at the so-called “Theatre of Dreams” were also shown messages about loneliness beamed on to the ground’s video walls, with related content in the matchday programme.