The Duke and
Duchess of Sussex will no longer use the word royal, as in their “Sussex Royal” branding, a spokeswoman for the couple has said.
The spokeswoman said: “While The Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific
UK government rules surrounding use of the word royal, it has been therefore agreed that their non-profit organisation, when it is announced this Spring, will not be named Sussex Royal Foundation.
“The Duke and Duchess of Sussex do not intend to use ‘SussexRoyal’ in any territory post Spring 2020.”
Harry and Meghan had been in discussions with aides and senior royals about the use of the word, but it appears they have fallen foul of UK government rules.
Plans to trademark “SussexRoyal” have also been abandoned.
The couple’s popular
Instagram account uses the name SussexRoyal, as does a website set up by the couple after their decision to stop carrying out official royal duties in favour of financial freedom.
Both will now have to be re-branded to reflect the duke and duchess’ decision.
It is understood the applications were not in the pursuit of commercialisation but to protect the couple’s brand from being exploited. View this post on Instagram“After many months of reflection and internal discussions, we have chosen to make a transition this year in starting to carve out a progressive new role within this institution. We intend to step back as ‘senior’ members of the
Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen. It is with your encouragement, particularly over the last few years, that we feel prepared to make this adjustment. We now plan to balance our time between the
United Kingdom and North America, continuing to honour our duty to The Queen, the Commonwealth, and our patronages. This geographic balance will enable us to raise our son with an appreciation for the royal tradition into which he was born, while also providing our family with the space to focus on the next chapter, including the launch of our new charitable entity. We look forward to sharing the full details of this exciting next step in due course, as we continue to collaborate with Her Majesty The Queen, The Prince of Wales, The Duke of Cambridge and all relevant parties. Until then, please accept our deepest thanks for your continued support.” - The Duke and Duchess of Sussex For more information, please visit sussexroyal.com (link in bio) Image © PAA post shared by The Duke and Duchess of Sussex (@sussexroyal) on Jan 8, 2020 at 10:33am PSTThe duke and duchess’s lives as working royals will end on March 31 when they stop representing the
Queen and become financially independent.
Harry and Meghan will embark on a new chapter in North America but sources have stressed they “will be in the United Kingdom regularly” and retain the same charitable goals supporting causes from the Commonwealth to mental health.Related... Are Harry And Meghan Actually Going To Be ‘Financially Independent’? We Checked And, Yes, Harry And Meghan Will Have To Pay Tax The Story Behind One Of Harry And Meghan's Most Viral Videos