Head of women’s football Nadine Kessler says grassroots initiative Playmakers can empower youngsters, with an assist from The Incredibles’ Elastigirl
Uefa has today launched a radical European-wide grassroots initiative, called Playmakers, targeting girls aged five to eight in line with the ruling body of the European game’s aim to double participation in women’s and girl’s football across the continent by 2024. Uefa’s head of women’s football, Nadine Kessler, told the Guardian that the programme, which has been backed by Manchester United’s Nemanja Matic and Scotland’s Erin Cuthbert, two of the countries involved in the initial rollout, shows a commitment to the game from top to bottom.
Kessler, who won the Women’s Euro with
Germany in 2013 and Fifa’s world player of the year in 2014, added: “The growth over the last five years has been significant. We’ve really worked hard not just to get a strategic plan in place but one that is going to be action-led hence the name: Time for Action.