Justin Bieber is hoping that fans will share his intentions to give back.
Directed by Michael D. Ratner, the
music video for the 25-year-old pop star’s latest single, “Intentions” features three women from Los Angeles’ Alexandria House, an organization that helps women and children move from crisis to stability.
The music video also included the announcement of the Intentions Fund to help the women and the “dreams of the families” that the Alexandria House supports.
The song features
rapper Quavo, who Bieber worked with back in 2017 on the DJ Khaled song “I’m the One” along with Chance the Rapper and Lil Wayne.
The music video begins by introducing Bahri, who was born in Saudi Arabia and hopes to be the first from her family to graduate from college; Marcy, who was raised in foster care, escaped an abusive relationship, and hopes to help foster youth find the resources they need; and Angela, who has experienced homelessness and even sings her own verse in the music video.
Throughout the music video, Bieber and Quavo help make the dreams of Bahri, Marcy and Angela come true.
Bieber gifts Bahri with a new car so she won’t have to worry about getting to class, Marcy’s family with backpacks full of supplies, and Angela with studio time so that she can spread awareness about homelessness in an artistic way.
“Picture perfect, you don’t need no filter/ Gorgeous, make ’em drop dead, you’re a killer,” Bieber sings in the chorus. “Shower you with all my attention/ Yeah these are my only intentions.”
The new track joins two previously released singles off of Changes, “Yummy” and “Get Me” featuring Kehlani. Prior to “Yummy,” the pop star had not released a solo single in four years.
Bieber was clearly excited for the new song’s release, and shared several Instagram posts on Thursday counting down to the drop of the music video.
The singer also teased the rest of the album on Thursday using the Instagram Story filter called “What Changes track are you?” after teasing a short clip of the “Intentions” music video.
Using the filter, Bieber fans were quick to compile the song names, which include collaborations with Post Malone and Clever (“Forever”), Lil Dicky (“Running Over”) and Travis Scott (“Second Emotion”).
The album contains a total of 17 songs, according to the filter.