Young people want content shared on social media platforms they actually use. The
BBC must keep up, or lose them
One morning in November, in the midst of an already excruciating
election campaign, I woke up to what felt like a fever dream. My group chats were all on
fire, filled with friends sharing the same video clip: of Laura Kuenssberg, on the most recent episode of the BBC’s Brexitcast, wildly botching the definition of the common internet term “shitposting”.
Related: BBC at risk of losing young audiences, according to Ofcom