TripAdvisor is finally taking action to warn travelers of potential dangers.
The popular site has begun marking hotels where sexual assaults have been reported with red badges, which urge site visitors to do some additional research before booking their stay.
"TripAdvisor has been made aware of recent media reports or events concerning this property which may not be reflected in reviews found on this listing. Accordingly, you may wish to perform additional research for information about this property when making your travel plans," the warnings read.
They were added amid criticisms of the site for removing comments about alleged sexual assaults, blackouts and injury posted on TripAdvisor forums.
A representative for the site told the Daily News that three hotels in Mexico have been badged since Wednesday. They intend to continue utilizing this system as they see fit.
"We reserve the right for other properties and businesses to follow where we see credible reports of health, safety or discrimination issues," the spokesperson said.
"Our vetting of news reports continues and it is likely more businesses will receive this badge as more information is reviewed."
The first three resorts to receive warning badges are the Grand Velas Riviera Maya, Iberostar Paraiso Lindo, and Iberostar Paraiso Maya.
The rep told The News the warnings will remain on the TripAdvisor site "for up to 3 months," though they reserve the right to keep the badge up longer if new reports come in or the issues persist.
In further addressing consumer concerns, TripAdvisor has taken a look at their communications with users and vowed "to be more clear about the reasons a review doesn't meet guidelines and what part of it is in violation."
"In the past, these communications have caused some confusion due to their lack of specificity. So, our new email communications will clearly articulate the phrase or sentences that are in violation of our policy, inviting the reviewer to make edits and resubmit their review," the TripAdvisor rep told The News.
This change appears to be a direct response to an earlier report from the Milwaukee Journal Sentinel in which a traveler claimed the site refused to allow her to post about a rape she claims occurred in 2010 at the Iberostar Paraiso Maya on the Mexican Riviera in 2010.
Kristie Love told the publication she was dragged into the bushes by a security guard and raped.
"I got up, ran through the resort. Made it to a lobby. Please call, I've been raped, I've been raped. Please call the police. 'No, we're not going to call the police, ma'am,'" she recalled in her conversation with the outlet.
Iberostar spokespeople told the publication Love chose to return home to the United States without filing a police report.
She claims she left under the guise that the hotel would be pursuing a case against her alleged attacker. That did not happen.
Love attempted to post about the assault on a TripAdvisor forum, but found that it was deleted for violating their "family-friendly" policies.
At least two other women have since come forward alleging that they, too, were assaulted at the resort.