January 21, 2020
A theme park in China is facing international backlash for throwing a live pig off a bungee jumping platform for a marketing stunt.
Pig Bungee Jumping Stunt In China Prompts Global Outcry
In disturbing footage documenting the incident, employees of Meixin Red Wine Town theme park can be seen carrying a trussed-up pig, reportedly weighing 160 pounds, up a metal stairway. When they reach the top, they dress the animal in a purple cape and attach it to bungee cords.  
They then push the pig over the edge of the 220-foot platform. The animal can be heard squealing loudly as it plummets and jerks back up repeatedly. The audience reacts with screams, laughter and applause.
Subsequent clips show the pig lying partially conscious on the platform before being moved away by staff. People on Chinese social media reacted to the footage with outrage, slamming the theme park operator for animal cruelty. 
“It was miserable for the animal! It’s a disgusting marketing idea to attract attention by abusing a pig!” one user said on the Chinese social media platform Weibo, according to local news site Global Times.
“It’s not funny at all. It just shows what human beings can do when they get bored,” said another.
The park, located in the Chongqing region of southwestern China, has since apologised for the incident, reportedly telling a Beijing news station on Sunday that the “ill-conceived activity aimed to pray for pork prices to take a dive.” (Pork prices in China have soared in the last year due to an outbreak of African swine fever wiping out hundreds of millions of pigs.)
The park owner said the jump was staged to mark the end of the Year of the Pig, according to the South China Morning Post.
What happened to the animal after its ordeal is not known. However, several local reports indicate it was ultimately sent to a slaughterhouse.
Animal rights groups have condemned the act. People for the Ethical Treatment of Animals called the incident “cruelty to animals at its worst” in a statement from Jason Baker, PETA’s vice president of international campaigns. Baker urged China’s government to make legislative changes.
China currently does not have any federal laws prohibiting the mistreatment of animals. However, there’s been a growing movement for animal rights and welfare there in recent years.
“A bungee jump is a scary experience even for consenting humans — just imagine the outright terror of being forcibly strung up by your legs and thrown from a high platform,” Baker said.
“Pigs experience pain and fear, just as we do, and this kind of disgusting PR stunt should be illegal. The theme park deserves every shred of the backlash it’s receiving online, and the Chinese public’s angry response should be a wake-up call to China’s policymakers that they must implement animal protection laws immediately.”
Related Stories
Latest News
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Celebrity News

> Latest News in Media

Watch It
Nikki and Brie Bella take us inside their closets, talk pregnancy style | Page Six Celebrity News
April 01, 2020
Is ‘Bigger’ better? BET+ sex scene review | Page Six Celebrity News
April 01, 2020
Are Tyler Cameron and Hannah Brown dating? TikToks hints at romance | Page Six Celebrity News
March 27, 2020
'Ozark' Star Julia Garner Dishes on Season 3 and More
April 02, 2020
'Tiger King': Joe Exotic's Fourth Husband Dillon Speaks Out
April 01, 2020
'The Bachelor' Star Colton Underwood Opens Up About Covid-19 Diagnosis on Variety Live
March 31, 2020
Drew Barrymore's Funny Attempt at Staircase Challenge | E! News
April 02, 2020
Kim Kardashian Shuts Down Thoughts of Baby No. 5 | E! News
April 02, 2020
John Mayer Breaks Silence on Ex Jessica Simpson's Memoir | E! News
April 02, 2020
Andrew Yang Says Coronavirus Triggered Racism Against Asians | TMZ
April 02, 2020
Daymond John Issues Dire Warning to Retailers Reeling from Pandemic | TMZ
April 02, 2020
Amazon Delivery Driver Caught Peeing in Homeowner's Driveway | TMZ
April 02, 2020
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians


Latest sport results, news, videos, interviews and comments
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k tudKp5Vhs3k iwWHibhssSo kQr0XHPbICM 5NeCb7JxaRk u5xQKdNqazE 56CdjlzJqSA kw7uFRs-Az0 xNv0JZWLV7w
Copyright © 2020 Feedimo. All Rights Reserved.