January 13, 2020
This Girl Can is back – and this time, Sport England’s trailblazing fitness campaign is talking periods, menopause and motherhood.
Exercising During Your Period Can Be Bloody Brilliant, As Latest This Girl Can Campaign Shows
The latest TV advert marks the five-year anniversary of the campaign, designed to empower more women to enjoy exercise. It features real people, instead of actors or athletes, who’ve overcome challenges and started to get active. 
Nearly two-fifths of women in England aren’t active, according to the latest research by the campaign. The survey of almost 2,000 women found that the majority believe seeing “slim-toned bodies” on social media has a negative impact on their own body image, while others find fitness influencers “unrelatable”.Hannah Johnson, 29, from Redbridge, Essex, appears in the advert exercising while on her period. Hannah suffers from debilitating period cramps, plus nauseousness and migraines. But she says transitioning from fearing the pain to using physical activity to manage it has been an “incredibly empowering process”.
She’s seen clutching a hot water bottle before throwing it to one side and pulling on her yoga leggings – with a tampon string poking out her underwear. Patrice Bromley-Robertson, 24, from Haringey, London, appears in the ad using exercise to combat the symptoms she experiences due to polycystic ovaries, including irregular periods, cramps and weight gain.
Since taking up HIIT, circuits and weight training, Patrice says her physical and mental health has improved, adding: “Exercise is my medication and motivation for life.”
She enjoys working out alongside her mum, Yvonne, 54, who has been motivated to exercise to help manage her symptoms of menopause.  Kirsti Hau, 37, from Chorleywood, Rickmansworth, is mum to three children aged six, four and 10 months. In the ad, she’s seen breastfeeding before going out to play netball.
Her advice to other mums worried about balancing exercise with parenthood is: “It’s all about taking small steps”.
“There are loads of ways to get active,” she says. “You can start off by doing a few bits at home (on apps or watching YouTube) – that way you can build up the confidence. Once you’re ready, you can find something in the community with like-minded women.”The latest research from This Girl Can supports the need for women from all backgrounds to be shown in fitness marketing – on TV and social media.
It found nearly a quarter of those who follow fitness influencers say they make them feel bad about themselves, and less than a fifth find these influencers relatable.
But social media doesn’t have to be negative. While 89% of women said they don’t post about the exercise they do on social media, the campaign is encouraging women to share what it really looks like to get active. 
Lisa O’Keefe, director of insight at Sport England, said: “This Girl Can is about helping women feel confident, so they can overcome the fears about being judged that our research showed was stopping many from getting active. 
“Since we launched five years ago, we’re seeing more relatable images in advertising and social media, but there’s a long way to go until women’s lives are being shown in a realistic way.” READ MORE: How Do Sportswomen Manage Their Periods? We Asked 3 At The Top Of Their Game Don't Sweat It: Our Pick Of The Best High Street Fitness Gear Gabby Logan: 'I Don't Believe People Who Say They Don't Have Time To Exercise'
Related Stories
Latest News
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Celebrity News

> Latest News in Media

Watch It
Gwen Stefani's wedding to Blake Shelton | Hooked Up To Hitched | Page Six Celebrity News
July 26, 2021
LJG9koJCWyY
Are Alex Rodriguez and NFL reporter Melanie Collins dating? | Page Six Celebrity News
July 26, 2021
Ewg_Fs3yE7k
Kate Beckinsale reunites with daughter after 2 years apart due to COVID-19 | Page Six Celebrity News
July 26, 2021
pKWTC-s_ZLk
Baby B-Day Blowup, Hair Exorcism & Love at First Strip - "Nightly Pop" 07/26/21 | E! News
July 26, 2021
c9NmkLtHClU
J.Lo's Dueling B-Days, Kanye's Air for Sale & Kyle's Buzz Scare - "Nightly Pop" 07/26/21 | E! News
July 26, 2021
fKkCJrnmwlk
Britney Spears Files to Replace Father Jamie Spears as Conservator | E! News
July 26, 2021
INcO34wwW3s
The Cast of Disney's 'Jungle Cruise' Talk Turning The Iconic Ride Into a Film!
July 25, 2021
IAHRi18ccNw
Variety's 'The Take': COVID issues in Hollywood, Harvey Weinstein back in court, and Marvel News
July 22, 2021
IdAdqZc9UlA
The 'Never Have I Ever' Cast Weigh Their "Pros and Cons" of Being in a TV Love Triangle
July 21, 2021
Z_spcUnmqTE
Black Woman Selling Hair Products Doesn't Want 'Karen' To Be Canceled | TMZ
July 27, 2021
el5IC3xqMkc
Stephen Dorff Says He 'Feels Bad' About Trashing ScarJo, 'Black Widow' | TMZ
July 27, 2021
yjGSeUvOl4k
Joe Exotic's Weed Line Packaging Features Tiger Stripes, Pride Flag | TMZ
July 26, 2021
o3Tqh9Qvms8
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
19
Nov
ASIAN CHAMPIONS LEAGUE: Group H
Sydney FC - Shanghai SIPG
17
Nov
UEFA NATIONS LEAGUE A: Group Stage
Spain - Germany
14
Nov
UEFA NATIONS LEAGUE A: Group Stage
Germany - Ukraine
08
Nov
ENGLAND: Premier League
Manchester City - Liverpool
08
Nov
ENGLAND: Premier League
Arsenal - Aston Villa
08
Nov
SPAIN: La Liga
Valencia - Real Madrid
08
Nov
ITALY: Serie A
AC Milan - Verona
08
Nov
ENGLAND: Premier League
West Bromwich Albion - Tottenham Hotspur
08
Nov
ITALY: Serie A
Bologna - Napoli
08
Nov
ITALY: Serie A
Genoa - Roma
08
Nov
ITALY: Serie A
Atalanta - Inter Milan
08
Nov
ITALY: Serie A
Lazio - Juventus
08
Nov
GERMANY: Bundesliga
Bayer Leverkusen - Borussia Monchengladbach
08
Nov
ENGLAND: Premier League
Leicester City - Wolves
08
Nov
GERMANY: Bundesliga
Wolfsburg - Hoffenheim
08
Nov
SPAIN: La Liga
Real Valladolid - Athletic Bilbao
08
Nov
SPAIN: La Liga
Levante - Alaves
08
Nov
SPAIN: La Liga
Real Sociedad - Granada CF
08
Nov
ITALY: Serie A
Torino - Crotone
08
Nov
SPAIN: La Liga
Getafe - Villarreal
07
Nov
GERMANY: Bundesliga
Borussia Dortmund - Bayern Munich
07
Nov
ENGLAND: Premier League
Everton - Manchester United
07
Nov
ENGLAND: Premier League
Chelsea - Sheffield United
07
Nov
SPAIN: La Liga
Atletico Madrid - Cadiz
07
Nov
SPAIN: La Liga
Barcelona - Real Betis
07
Nov
GERMANY: Bundesliga
Augsburg - Hertha Berlin
07
Nov
GERMANY: Bundesliga
Stuttgart - Eintracht Frankfurt
07
Nov
GERMANY: Bundesliga
RB Leipzig - SC Freiburg
07
Nov
ENGLAND: Championship
Rotherham - Preston NE
07
Nov
ITALY: Serie A
Parma - Fiorentina
07
Nov
ENGLAND: Championship
Watford - Coventry
07
Nov
ENGLAND: Championship
Norwich City - Swansea City
07
Nov
ENGLAND: Championship
Blackburn - QPR
07
Nov
ENGLAND: Championship
Derby County - Barnsley
07
Nov
ENGLAND: Championship
Huddersfield - Luton
07
Nov
ENGLAND: Championship
Nottingham Forest - Wycombe Wanderers
07
Nov
ENGLAND: Premier League
West Ham United - Fulham
07
Nov
ENGLAND: Championship
Sheffield Wednesday - Millwall
07
Nov
ENGLAND: Championship
Brentford - Middlesbrough
07
Nov
ENGLAND: Championship
Birmingham - Bournemouth
07
Nov
SPAIN: La Liga
Sevilla - Osasuna
07
Nov
ITALY: Serie A
Benevento - Spezia
07
Nov
ENGLAND: Premier League
Crystal Palace - Leeds
04
Nov
CHAMPIONS LEAGUE: Group stage, Group G
Ferencvaros - Juventus
04
Nov
CHAMPIONS LEAGUE: Group stage, Group G
Barcelona - Dynamo K.
03
Nov
CHAMPIONS LEAGUE: Group stage, Group A
Salzburg - Bayern Munich
03
Nov
CHAMPIONS LEAGUE: Group stage, Group D
Atalanta - Liverpool
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.