Firm acknowledges consumers’ preference for Netflix-type flexibility over long-term deals
BT is to launch a monthly pass allowing sport fans to watch content including
Premier League and
Champions League football without a contract for the first time, as viewers move away from high-priced, long-term deals towards the flexibility offered by streaming services such as
Amazon and Netflix.
BT has previously used its portfolio of rights, including Premiership Rugby,
boxing and wrestling, as a carrot to lock consumers into contracts for broadband, phone and TV services.