Streaming of 10 top-flight matches increases prospects of firm entering rights auction
The prospect of
Amazon mounting a major challenge to Sky and BT at the next multibillion pound
Premier League rights auction has increased, after the streaming of 10 top-flight English matches attracted a record number of sign-ups to the retailer’s Prime service.
Amazon said millions of football fans watched the 10 matches livestreamed through its Prime Video platform on Tuesday and Wednesday night. The company said both days set records for the most new sign-ups since the company launched its Prime subscription service in the
UK in 2007. The £79-a-year service provides perks including free delivery of purchases, occasional exclusive shopping deals and
music streaming, as well as its TV offering.