November 08, 2019
Saturday’s boxing match between YouTube megastars is a farce on its face, but Eddie Hearn is getting boxing in front of eyeballs that every other sport is falling over themselves to court
KSI v Logan Paul may be proof we’re in the dumbest timeline, but it’s good business | Bryan Armen Graham
The latest confirmation that we’re living in the dumbest timeline is scheduled for Saturday night, when a pair of YouTube celebrities with more than 40 million subscribers between them will trade blows before an expected sellout crowd at a basketball arena in downtown Los Angeles and a worldwide audience of millions.
If you’re over the age of 30, there’s a chance you’ve never heard of sentient memes Logan Paul and Olajide “KSI” Olatunji, whose social media antics have made them Gen Z megastars. Last year they attracted a sold-out crowd of 21,000 paying ticket-holders to the Manchester Arena for a six-round amateur boxing match, ginned up by months of cross-platform feuding, that generated an estimated live gate of £2.7m (US$3.5m) and more than 800,000 pay-per-view buys at £7.50 ($10) a pop – not including countless more watching on pirated Twitch and Periscope streams. The outcome was (shocker) a draw, setting the stage for a money-spinning sequel.
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