Exclusive: deals with BT, Channel 4 and the EE mobile add momentum ahead of launch
BritBox, the streaming venture from ITV and the
BBC that aims to rival
Netflix, is to be given a major boost through deals with BT, Channel 4 and the mobile company EE, the Guardian can reveal.
The various distribution and programming deals will give the subscription streaming service a major fillip as ITV announced the official launch of the £5.99-a-month service on Thursday.