From
Facebook to
WhatsApp and viral soundbites, the 2019 campaigns are as much about algorithms as policies
Facebook adverts, commercial radio bulletins and WhatsApp groups are likely to form key parts of the media battle during the
UK general
election as politicians look for new ways of campaigning amid the changing landscape of the news media, insiders say.
According to political advisers, declining print newspaper circulations, falling audiences for broadcast television bulletins, and a febrile online environment may lead to a focus on divisive “culture war” issues forcing the public to pick a side.