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California law could reshape college sports by finally allowing students to cash in on a multibillion-dollar industry
Donald De La Haye just wanted to make
YouTube videos.
In 2017, as kicker for the football team at Central
Florida University, De La Haye had steadily racked up YouTube subscribers by making quirky, day-in-the-life videos about his experience as a student athlete. Once he had about 25,000 subscribers, he started selling ad space on his videos, making about $2,000 a month.