September 19, 2019
Forget thigh gaps or ab cracks – there’s a new body part women are supposed to be hung up about: cleavages. Or more specifically, cleavage wrinkles. 
Women Can Now Buy A Pillow To Fight Cleavage Wrinkles, Because Apparently Thats A Thing
Anti-ageing company Sleep & Glow is selling a “pillow bra” designed to “fight skin creases and cleavage wrinkles when sleeping on the side”.
The product was spotted by journalist Olivia Messer, who says she saw it being advertised while scrolling through Instagram. “What – and I cannot stress this enough – the fuck is going on,” Messer tweeted. 
The company describes the product as “a must have for ladies with gorgeous forms”, ignoring the fact that cleavages are, in their very nature, essentially one giant skin crease. View this post on InstagramA post shared by Sleep&Glow Pillow (@sleepandglow) on Sep 9, 2019 at 10:30am PDTOn Instagram, the company claims “the neckline is an essential part of the feminine figure”. 
“Wrinkles on your neck and chest appear during sleep. During the day, your bra supports your chest, reducing the effect of gravity,” it claims. “But at night, many like to take a break from their bra. They forget that their breasts still need support, albeit from a different angle.”
The pillow bra (including a tiny silk bowtie) will set you back $69 (£55). 
Messer’s post soon gained more than 8,000 likes, with Twitter users flocking to express their disbelief at the product. I'm somewhat convinced that is just a thong that some drunk lady accidentally put on that way.— Don't Fredo me, bro (@IMatriculator) September 19, 2019i do not have the energy to worry about another kind of wrinkle— amy brown (@arb) September 19, 2019Cleavage wrinkles? As we age, our skin wrinkles. It's life.This is silly.— Joe Sabín (@joesabin) September 19, 2019How did I make it 42 years, and not realize my boobs need a pillow shoved between them at night 😂— Nikki Brinks (@NikkiBirnks) September 19, 2019Some people on Twitter did point out that the specialised pillow might aid a comfier night’s sleep for women with larger boobs.
But, they stressed, this has absolutely nothing to do with cleavage wrinkles. As a quite busty woman, I can see the desire for something that keeps boobs from touching each other when I'm sleeping on my side. I normally contort my nightshirt to fix the problem - but a specialized pillow would work. It's about sweat, though - not about wrinkles.— AquaShna (@shna23) September 19, 2019We’ll say it louder for the people at the back: ageing is not shameful, women’s bodies are not intrinsically ugly. 
HuffPost UK has contacted Sleep & Glow for comment in response to the negative reaction on Twitter. We will update this piece when we receive a response.READ MORE: 5 Things You Shouldn't Be Putting Anywhere Near Your Vagina, According To Dr Jen Gunter A Vagina Spa Is Opening In London And This Is Where They Can Shove Their Vajacial Inside The UK's First Goop Store, Where Gwyneth Paltrow Is Charging £65 For 'Vaginal Eggs'
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