September 10, 2019
Asda has announced it will be trialling a new coating technology on its fruit and vegetables in an effort to reduce the plastic packaging used in its supermarkets.
Asda Wants To Coat Your Fruit In A Water-Based Peel To Make It Last Longer
The store has teamed up with Apeel Sciences, a company fighting the global food waste crisis, to extend the shelf life of its produce. This works by coating fruit with a “water-based peel”, which is said to slow the rate of spoilage. 
The coating is made from materials that exist in the peels, seeds and pulp of the fruits and vegetables we eat already. And, according to Asda, it can double or even triple the shelf life of fresh produce. 
The process is currently being rolled out in two stores, Chatham in Kent, and Glasshoughten in West Yorkshire, on a shipment of clementines.Nasir Ahmed, produce technical manager at Asda, said: “We’re always looking at how we can reduce food waste right the way through our supply chain and into our customers’ homes. Increasing shelf life means our customers can enjoy fresher produce for longer, so we’re really excited about the potential of Apeel.”
The coating is said to be “colourless, tasteless, and odourless”. And the reason you’ve probably never heard of it is because it’s an industry first. It was approved for use by the EU Commission in June and is being rolled out by Asda for the first time in the UK. 
It’s only being trialled on clementines in those two stores for now, but Asda revealed it has been testing the water-based peel on cucumbers – with results reportedly showing an increased shelf life on unwrapped ones. The move follows increased efforts by Marks & Spencer, Tesco and Iceland who have introduced plastic-free aisles and paper bags as alternatives to excessive plastic use. MORE FORM HUFFPOST FINDS... Tesco Is Removing Plastic Packaging From Fruit and Veg At Two Superstores Turns Out McDonald's Is Binning (Not Recycling) Its Paper Straws We all work hard to earn our money – so it shouldn’t feel like hard work to spend it well. At HuffPost Finds we’ll help you find the best stuff that deserves your cash, from the ultimate lipstick to a durable iron to replace the one that broke (RIP). All our choices are completely independent but we may earn a small commission if you click a link and make a purchase.
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