September 08, 2019
When shoppers were first introduced to buying stuff online, there was some hesitation. How will we know if it fits? What if we’re being scammed? And how can anything replace the joy of a Saturday afternoon mooching in town?
Struggling To Sleep? Turns Out Many Of Us Are Online Shopping Between Midnight And 6am
Now, more than a decade later, online purchases have soared to around 20% of all sales, and it’s predicted that by 2028 – when the generation who don’t remember life without the web will have salaries to spend – more than half of retail sales will be made on the internet.
We can shop 24/7, whenever it takes our fancy – and it seems we’re seizing that opportunity. Data from John Lewis has found one in 15 purchases are made online between the hours of midnight and 6am. And the number of late-night shoppers has risen 25% in the period 2018-19.
Whether that’s because Brexit is giving us all insomnia, none of us could sleep during the hottest bank holidays on record, or we’ve all learned to love the impulse drunk buy – we’re splashing the cash when we should be asleep.Customers shopping between midnight and 6am spend the most money on holidays, followed by general retailers and supermarkets, according to data from the John Lewis Partnership Card. Travel agencies, hotels and airlines topped the list for total spending, and shoppers buying flights or holiday accommodation in the middle of the night spend an average of £529.  
Women are twice as likely as men to be shopping between 12am and 6am, the research found (perhaps it’s because they’re getting up to deal with restless children or babies?). But when men shop, they spend slightly more than women – an average of £37 per transaction compared to £34 for women.Related... When Can I Return Something I've Bought Online? Separate analysis from John Lewis on customers’ online searches found people are looking for sofa beds and headphones in the middle of the night – perhaps trying to escape snoring partners.
The 10 most popular searches on John Lewis at this time are: duvet covers, televisions, laptops, mobile phones, fridges and freezers, headphones, sofas or sofa beds, wallpaper, beds and cameras.Mike Jackson, partner and director of financial services at John Lewis and Partners, said: “Our research suggests shopping is now a 24-hour activity.“More customers are shopping on their smartphones and tablet computers and it would appear many are using this technology to shop from the comfort of their own beds.” If your online shopping is a result of you struggling to sleep, try this sleep hygiene guide, or turn your bedroom into a relaxing haven. Related... & Other Stories' New Capsule Collection Is The Perfect Autumn Workwear How To Change Your Monzo Pin I Won $2Million At A Poker Tournament No One Thought I Deserved To Be At
Latest News
Top news around the world
Academy Awards

‘Oppenheimer’ Reigns at Oscars With Seven Wins, Including Best Picture and Director

Get the latest news about the 2024 Oscars, including nominations, winners, predictions and red carpet fashion at 96th Academy Awards

Around the World

Celebrity News

> Latest News in Media

Watch It
Millie Bobby Brown & Jake Bongiovi Celebrate “Three Years of Bliss” Ahead of Wedding
March 24, 2024
C4Ehegcq1-A
Kate Middleton & Prince William "Enormously Touched" by Public Support
March 24, 2024
s8fig-RCjFc
Gisele Bündchen Denies Cheating on Ex-Husband Tom Brady
March 23, 2024
_SpRMagA8BM
Eminem, 50 Cent & Snoop Dogg Present Dr. Dre with a Star on the Walk of Fame
March 19, 2024
4bNLs1hxVp8
Opening Remarks for the Variety Summit October 20th, 2023 Jay Penske
March 18, 2024
c6Z707iLq8E
'Everybody Was S----ing Their Pants': Nick Thune Jokes About Being Born in the '70s and Fatherhood
March 16, 2024
mm7Baf6o2d8
Gunna Says Tour Will Up Creativity in Rap, Endorses Flo Milli | TMZ
March 22, 2024
QfMU24fw-Qo
Reporter Taylor Lorenz Says Palace Botched Kate Cancer News Rollout | TMZ Live
March 22, 2024
o43ZucdiyEo
Riley Strain's Body Found After Going Missing in Nashville 2 Weeks Ago | TMZ NOW
March 22, 2024
1m1zM-4_Cs8
Kyle Richards hasn’t spoken to co-star Dorit Kemsley, denies sending her a ‘manipulative’ text
March 24, 2024
LqLZzDP1hm4
Jordan Emanuel on her connection to 'RHOSLC' star Meredith Marks, advice from Amanda Batula
March 24, 2024
5NPAwlOov1Y
Kate Middleton’s uncle Gary apologizes after slamming ‘fickle’ Meghan Markle in scathing interview
March 24, 2024
JWG9kitALZk
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
20
Mar
CHAMPIONS LEAGUE: Playoffs - Women
SK Brann W - Barcelona W
20
Mar
CHAMPIONS LEAGUE: Playoffs - Women
Hacken W - PSG W
19
Mar
CHAMPIONS LEAGUE: Playoffs - Women
SL Benfica W - Lyon W
19
Mar
CHAMPIONS LEAGUE: Playoffs - Women
Ajax W - Chelsea W
17
Mar
SPAIN: La Liga
Atletico Madrid - Barcelona
17
Mar
ENGLAND: FA Cup
Manchester United - Liverpool
17
Mar
ITALY: Serie A
Inter Milan - Napoli
17
Mar
ENGLAND: Premier League
Brighton - Manchester City
17
Mar
GERMANY: Bundesliga
Borussia Dortmund - Eintracht Frankfurt
17
Mar
ENGLAND: FA Cup
Chelsea - Leicester City
17
Mar
ITALY: Serie A
Roma - Sassuolo
17
Mar
ITALY: Serie A
Verona - AC Milan
17
Mar
ITALY: Serie A
Juventus - Genoa
16
Mar
GERMANY: Bundesliga
Darmstadt - Bayern Munich
16
Mar
ENGLAND: FA Cup
Manchester City - Newcastle United
16
Mar
ENGLAND: Premier League
Fulham - Tottenham Hotspur
16
Mar
SPAIN: La Liga
Osasuna - Real Madrid
13
Mar
CHAMPIONS LEAGUE: 1/8 Final
Atletico Madrid - Inter Milan
12
Mar
CHAMPIONS LEAGUE: 1/8 Final
Barcelona - Napoli
12
Mar
CHAMPIONS LEAGUE: 1/8 Final
Arsenal - Porto
11
Mar
ENGLAND: Premier League
Chelsea - Newcastle United
10
Mar
ENGLAND: Premier League
Liverpool - Manchester City
10
Mar
SPAIN: La Liga
Real Madrid - Celta Vigo
10
Mar
ENGLAND: Premier League
Aston Villa - Tottenham Hotspur
10
Mar
ITALY: Serie A
Juventus - Atalanta
10
Mar
ITALY: Serie A
Fiorentina - Roma
10
Mar
ITALY: Serie A
AC Milan - Empoli
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.