When law enforcement authorities gathered to discuss details of a mass
shooting in West
Texas that left seven people dead, there was one bit of information they refused to provide on live television: the name of the gunman.
The Odessa Police Department has fewer than 25,000 followers of its
Facebook page, but the social media platform easily reaches millions of Facebook's members around the globe and the post was shared hundreds of times.
In this era of a saturation of social media and around-the-clock news, it's next to impossible to keep a lid on such information.