More than 78 million
Facebook users follow the page of the state-run
China Daily, where they are served a diet of largely positive -- and government-approved -- stories about the authoritarian country.
Not a bad fan-base, considering Facebook is banned in China.
The huge -- and growing -- social media presence of Beijing-run organisations pushing a decidedly pro-China line came under the spotlight this week when Facebook and
Twitter announced they had uncovered a naked propaganda campaign to shape global opinion on Hong Kong's pro-democracy protests.