August 13, 2019
Magnum has been forced to apologise after its advertisement was branded offensive for comparing the “guilty pleasure” of eating an ice cream to gay people being imprisoned.
Magnum Apologises For Advert Comparing Homosexuality To Guilty Pleasure Of Ice Cream
In the ad, heard by listeners on Spotify, a man talks about not being able to hug his partner for fear of being imprisoned, Pink News reported.
He tells the listener: “A hug for my boyfriend. That’s my guilty pleasure.
“Because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.“
A Magnum spokesperson told HuffPost UK: “Magnum has a history of championing LGBTQ+ rights and Pride Month is a moment when lots of us celebrate progress.
“We’re sorry for any offence caused by the advert, which aimed to bring awareness to the injustices people still face around the world.”
The advert provoked widespread criticism from listeners.@MagnumIceCream your advert comparing the potential to be killed if you're gay to the guilty pleasure of eating a magnum is disgusting, racist and homophobic. Please withdraw it immediately.— nell blane (@firegoat67) August 5, 2019The @MagnumIceCream ad on @Spotify is 😳 Talking about LGBT people hugging/kissing as a guilty pleasure in countries where it is illegal so buy a Magnum? I thought it was an awareness campaign or call to action on LGBT rights. No. Buy the guilty pleasure that is Magnum ice cream pic.twitter.com/8tShXpRgFl— Lara 'Uppity' M (@BlewishAnd) August 5, 2019An ad for #Magnum ice cream bars just popped up on my #Spotify and it is the cringiest/funniest gay baiting ad ever. A foreign accented man laments how dangerous it is to hug his boyfriend in his country, but he won't get arrested for eating a Magnum! pic.twitter.com/S6WdzW9p51— Christa Blackmon (@TheOdalisque) August 2, 2019In a statement released to The Daily Star on Thursday, a Magnum spokesman said they “wanted to remind people that what is considered a guilty pleasure isn’t always what you would expect”.
A recent Stonewall report revealed that one in five LGBT people in Britain have experienced a hate crime or incident because of their sexual orientation and/or gender identity in the last 12 months.Related... I'll Be Attending London Pride As An Ally. Here's Why. Pride + Prejudice: Think We’re Living In A Post-Homophobic Society? You’re Wrong Isle Of Paradise Launches Body Positivity Campaign Featuring Tess Holliday And Megan Barton-Hanson
Related Stories
Latest News
Top news around the world
Academy Awards

‘Oppenheimer’ Reigns at Oscars With Seven Wins, Including Best Picture and Director

Get the latest news about the 2024 Oscars, including nominations, winners, predictions and red carpet fashion at 96th Academy Awards

Around the World

Celebrity News

> Latest News in Media

Watch It
Ruby Franke’s Husband REVEALS Alleged Rules He Had to Follow at Home | E! News
March 28, 2024
_mU-3lE2QwI
#KenanThompson speaks out following the #QuietonSet documentary. (🎥: Tamron Hall Show) #shorts
March 28, 2024
8AGP-Gfw_Ek
King Charles Shares "Great Sadness" at Missing Royal Appearance | E! News
March 28, 2024
lyizFqf1kQY
Martha Reeves Walk of Fame Ceremony
March 27, 2024
QzyezumEPtQ
Eminem, 50 Cent & Snoop Dogg Present Dr. Dre with a Star on the Walk of Fame
March 19, 2024
4bNLs1hxVp8
Opening Remarks for the Variety Summit October 20th, 2023 Jay Penske
March 18, 2024
c6Z707iLq8E
Montell Jordan Dishes On Young MC Wedding, 'This Is How Date Night' Plans | TMZ
March 28, 2024
G3SMExj-qio
Davina Potratz Says TV Not Helping 'Selling Sunset' Relationship Woes | TMZ
March 28, 2024
D4piy4GNm4k
Logan Paul Rips Graham Bensinger Over Documentary, You Promised Apple TV+ | TMZ Live
March 28, 2024
NiSDpZhZklQ
Prince William pinned royal medal to Spice Girl Mel B’s boobs #shorts
March 28, 2024
O1cQ0UW9pco
Jennifer Garner shares ‘hard’ part of raising her and Ben Affleck’s kids
March 28, 2024
3Q7mZaVUdgc
50 Cent's ex Daphne Joy named as an alleged sex worker in Sean ‘Diddy’ Combs lawsuit #shorts
March 28, 2024
yhLFI8DG9rM
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
28
Mar
CHAMPIONS LEAGUE: Playoffs - Women
PSG W - Hacken W
28
Mar
CHAMPIONS LEAGUE: Playoffs - Women
Barcelona W - SK Brann W
27
Mar
CHAMPIONS LEAGUE: Playoffs - Women
Chelsea W - Ajax W
27
Mar
CHAMPIONS LEAGUE: Playoffs - Women
Lyon W - SL Benfica W
17
Mar
SPAIN: La Liga
Atletico Madrid - Barcelona
17
Mar
ENGLAND: FA Cup
Manchester United - Liverpool
17
Mar
ITALY: Serie A
Inter Milan - Napoli
17
Mar
GERMANY: Bundesliga
Borussia Dortmund - Eintracht Frankfurt
17
Mar
ENGLAND: FA Cup
Chelsea - Leicester City
17
Mar
ITALY: Serie A
Roma - Sassuolo
17
Mar
ITALY: Serie A
Verona - AC Milan
17
Mar
ITALY: Serie A
Juventus - Genoa
16
Mar
GERMANY: Bundesliga
Darmstadt - Bayern Munich
16
Mar
ENGLAND: FA Cup
Manchester City - Newcastle United
16
Mar
ENGLAND: Premier League
Fulham - Tottenham Hotspur
16
Mar
SPAIN: La Liga
Osasuna - Real Madrid
13
Mar
CHAMPIONS LEAGUE: 1/8 Final
Atletico Madrid - Inter Milan
12
Mar
CHAMPIONS LEAGUE: 1/8 Final
Barcelona - Napoli
12
Mar
CHAMPIONS LEAGUE: 1/8 Final
Arsenal - Porto
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.