They are appearing everywhere, from health stores to Justin Bieber’s armpits, but are these green fresheners worth the fuss?
Imagine, rather than reaching for your usual antiperspirant after a workout, grabbing a deodorant infused with coconut oil and honeysuckle instead. A growing number of people are doing just that, seeking a more natural way to stay fresh.
While the ingredients in natural deodorants often sound similar to those of a cake recipe – honey, baking soda, arrowroot and beeswax are all common – it hasn’t stopped consumers forking out between £5 and £30 for these products. They work by combatting odour-causing bacteria with essential oils, such as tea-tree, that have antibacterial properties – and they are cropping up everywhere from health stores to the armpits of
Justin Bieber and Kourtney Kardashian.