The Ordinary will now be stocked in Boots, making it easier to get your hands on the popular skincare brand.
The range, which includes everything from moisturisers and serums, to toners and acid peels, has taken the beauty industry by storm.
It rose to cult status due to its ingredients-led formulations, affordable prices and no-frills Instagrammable packaging, so you can live your best minimalist life.
Until now, The Ordinary has only been available in a few select places – either by ordering it online (Asos, Beauty Bay, or Cult Beauty), or trekking to one of The Ordinary’s few
London stores (such as Covent Garden and Westfield).[Read More: The Ordinary’s First Cleanser Has Arrived And It’s Only £5.50]
Now, the brand is branching out. The Boots stores that will stock The Ordinary are: Derby, Milton Keynes, Plymouth, Bromley, Chelmsford, Dudley, Hull and Glasgow Fort. If you can’t make it to one of those branches, shop online and have it delivered to your local store.
Joanna Rogers, commercial director and beauty VP for Boots, said: “The Ordinary brings brilliant, high-performance and efficacious products to Boots. With highly effective ingredients, the brand will make it easier for our customers to curate a skincare wardrobe at great affordable prices.”
Here are some of the best-selling products we love. Granactive Retinoid 2% Emulsion, £8What is it? A lightweight serum containing retinoids, which are said to help combat common signs of ageing. It targets everything from fine lines and wrinkles to uneven skin tone, according to Cult Beauty.
Directions for use: Apply a small amount to your face in the evening as part of your skincare regime. Use it after water-based serums, but before heavier treatments. Do not use with other retinoid treatments.
Buy it now. Hyaluronic Acid 2% + B5, £5.90What is it? Another hydrating formula with ultra-pure, vegan hyaluronic acid.
Directions for use: Apply a few drops to your face morning and evening before creams.
Buy it now.100% Plant-Derived Squalane, £5.50What is it? A lightweight plant-derived solution to hydrate the skin. It’s suitable for all skin types and will soften and smooth dry skin. It can even be applied to hair to provide natural heat protection and add shine.
Directions for use: Apply a few drops daily or as needed to your entire face, ideally after water-based treatments.
Buy it now.Caffeine Solution 5% + EGCG, £5.80What is it? A light-textured serum containing caffeine, which has been found to reduce the appearance of eye contour pigmentation and puffiness.
Directions for use: Massage a small amount onto the eye contour morning and night.
Buy it now. Niacinamide 10% + Zinc 1%, £5What is it? A vitamin and mineral blemish formula which contains Vitamin B3 to reduce the appearance of blemishes and congestion.
Directions for use: Apply to your face morning and evening before heavier creams.
Buy it now.Read More: Best Makeup And Skincare Dupes To Save You Money Charlotte Tilbury Has A 40% Off Sale - Here's What's Worth Buying Your Definitive Guide To Our 16 Favourite Vegan Beauty Brands We all work hard to earn our money – so it shouldn’t feel like hard work to spend it well. At HuffPost Finds we’ll help you find the best stuff that deserves your cash, from the ultimate lipstick to a durable iron to replace the one that broke (RIP). All our choices are completely independent but we may earn a small commission if you click a link and make a purchase.