October 20, 2018
In April, Elon Musk admitted Tesla shot itself in the foot by attempting to overly automate its production process. “Humans are underrated,” he tweeted.
Tesla got there because Musk had ordered engineers to figure out how to “automate everything” for Model 3 production, the electric car he’d pledged to sell on the mass market for $35,000. Musk insisted on automation over concerns from his team, who warned that robots weren’t well suited to certain production steps, like installing seals on car doors, CNBC reported yesterday (Oct. 19). The expensive robots Tesla bought for the job never worked correctly and were taken out of use over the summer.
Elon Musk is too ambitious for Teslas own good
If Musk’s mea culpa in April was unusual, his overreach was anything but. The automation incident was “emblematic” of Musk’s management style, CNBC reported:
Interviews with 35 current and former employees depict an ambitious CEO whose drive to make everything from scratch sometimes impaired his decision-making, leading him to approve expensive projects that failed and delayed production. They also described occasions where Musk refused to consider methods pioneered by other automakers and ignored advice from industry veterans within Tesla’s ranks.
Other time-consuming and costly projects Musk insisted on included the “vision system” and the “magic carpet.” The former was designed to accelerate quality inspections for fully assembled Model 3s. High-resolution cameras snapped photos of completed cars and sent them to inspectors in another part of the factory to approve or flag remotely. But former employees told CNBC the cameras didn’t always get a clear shot of important parts, and also got in the way of workers.
The “magic carpet” was supposed to be a software-controlled conveyor belt that moved parts to Model 3 production workers. Tesla reportedly planned to spend $40 million on the project and dedicated 20 engineers to it for three months, but the system never worked.
Tesla was also constrained by Musk’s micromanaging and insistence that it do things differently from traditional automakers. Musk rejected everything from organizational methods to industry terminology used by companies like GM and Toyota, CNBC reported, preferring Tesla develop its own approach. Musk also pushed for Tesla to build its own software instead of relying on enterprise programs from companies like SAP. Employees told CNBC the programs were often incomplete and that information could get lost among the many disparate systems.
Tesla met its goal of producing more than 5,000 Model 3 cars a week in the third quarter. But the $45,000 sticker price is a far cry from that $35,000 goal (Tesla argues the true cost is closer to $30,000 when you account for federal tax incentives, state rebates, and savings on gas). The company is nowhere near producing the 500,000 electric cars this year that Musk forecast in 2016.
Business
Global Vehicle to Grid Market 10 Year Forecast Report 2024-2034 - Supportive Government Regulations and Financial Incentives for V2G Deployment
DUBLIN, March 18, 2024 /PRNewswire/ -- The "Vehicle to Grid (V2G) Market Report 2024-2034" report has been added to ResearchAndMarkets.com's offering. World revenue for Vehicle-to-Grid (V2G) Market is forecast to surpass US$ 4.31 billion in 2024, with strong revenue growth through to 2034. Escalating Demand for Electricity, Coupled With a Global Commitment to Reduce Reliance on Fossil Fuels, Resulting in a Surge in the Adoption of Electric VehiclesThe vehicle-to-grid (V2G) market is witnessing unprecedented growth driven by a confluence of factors shaping the future of sustainable transportation and power management. Key drivers include the escalating demand for electricity, coupled with a global commitment to reduce reliance on fossil fuels, resulting in a surge in the adoption of electric vehicles (EVs). This market is characterized by opportunities that lie in the integration of renewable energy sources, such as solar and wind, to meet energy demands, while also addressing challenges associated with the variable nature of these sources.The primary driver for the V2G market is the escalating demand for electricity worldwide. Governments and industries are increasingly recognizing the need for sustainable and low-emission solutions, driving the widespread adoption of EVs. The electrification of the transportation sector not only addresses environmental concerns but also provides a unique opportunity for EVs to serve as mobile energy storage units. This bidirectional flow of power, where EVs can both draw and supply energy to the grid, is a key driver propelling the V2G market forward.Opportunities in the V2G market are abundant, particularly in the integration of renewable energy sources. As countries strive to meet ambitious renewable energy targets, V2G technology becomes an enabler for managing the intermittent nature of solar and wind power. This creates opportunities for smart grid solutions and advanced energy storage systems. Additionally, the idle times of parked EVs present an untapped opportunity for bidirectional ...Full story available on Benzinga.com
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