August 26, 2018
Could Crazy Rich Asians Hit $200 Million? After This Weekend, Its Quite Possible
Conventional studio thinking doesn’t leave room for a contemporary film set in an entirely Asian milieu to reach even $100 million, and “Crazy Rich Asians” will pass that number sometime early next weekend. And with a tiny box-office drop of six percent in its second weekend, it could see a total domestic gross as high as $200 million.
Could Crazy Rich Asians Hit $200 Million? After This Weekend, Its Quite Possible
“Crazy Rich Asians”
The film opened on a Wednesday, so weekend-to-weekend comparisons aren’t the same as a normal Friday opener. But those numbers are nearly as good, a little more than nine percent down, and that’s phenomenal. It suggests a momentum that could mean that substantial gross remains ahead, and broadened interest that will come from publicity and word of mouth. (Of note: 73 percent of the audience was non-Asian this weekend.)
Next weekend will also see the benefit of a holiday release with Labor Day weekend. There’s not much competition, either; studios usually ignore it. Historically, those films doing well see a pickup for the four-day holiday, by at least 20 percent and often more. (Last year, the third weekend of “The Hitman’s Bodyguard” climbed about 30 percent.) If “Crazy Rich Asians” sees a four-day gross of $30 million next weekend, after adding a likely $12 million during the precedent weekdays, it would stand at nearly $120 million.
That trajectory would place it ahead of “The Help,” 2011’s sleeper August smash. Tate Taylor’s film opened one week earlier in the month, so had a bit of an edge in better playtime. But it ended up (adjusted) at $198 million. “The Help” also opened on a Wednesday, and its second five days fell 26 percent. That was an excellent hold, and suggested a lengthy run ahead.
September is no longer a dead zone. “The Nun” (also Warner Bros.) has high expectations on September 7, though there will be plenty of room for both to thrive. But don’t be surprised to see “Crazy” in the top three films for at least a few weeks.
Could Crazy Rich Asians Hit $200 Million? After This Weekend, Its Quite Possible
The Happytime Murders
Courtesy of STX Entertainment
Until recently, Melissa McCarthy reigned as the biggest draw in comedy. She stars in and produces “The Happytime Murders,” which tries to combine a retro-Muppets film feel (director Brian Henson is the son of Jim) and a “Sausage Party” raunchy comedy feel. With a $10 million opening, it didn’t work. This is her worst wide opening since she rose to prominence around 2010.
Even worse is “A-X-L,” a family-oriented tale set in the world of robotic dogs; it couldn’t even manage $3 million in 1,710 theaters. Global Road, which was formed with seemingly solid backing and top industry veterans with its initial release earlier this year, has been taken over by investors. This won’t help their future. The company also canceled the upcoming “City of Lies” with Johnny Depp; this might be more a result of their financial standing than the quality of the film.
Could Crazy Rich Asians Hit $200 Million? After This Weekend, Its Quite Possible
The Meg
Even so, this was a great box-office weekend of $100 million, up from $69 million this time last year. “The Meg” retained the #2 spot with a 38 percent drop. Another rare non-franchise studio release (though hardly original) is up to $105 million domestic, with $408 million so far worldwide. That’s with one major territory (Japan) yet to open, making $500 million in reach. That will push it into a decent profit, even with its $130 million budget (before marketing).
Already at $538 million worldwide, “Mission-Impossible: Fallout” (Paramount) — with China still to open — continues its very strong domestic run with only a 26 percent fifth weekend drop. After “Avengers: Infinity War” and “Incredibles 2,” it is only the third film this summer to be among the top four in its fifth weekend. It needs about $28 million to reach what “Rogue Nation” grossed (adjusted) three years ago.
“Christopher Robin,” helped by the dearth of family alternatives, dropped only 28 percent. It held in better than its mediocre opening, and already has exceed a three-time multiple over its opening. $100 million now seems not impossible.
“BlacKkKlansman” also continues to stay strong, dropping 28 percent. Spike Lee’s film has reached $32 million, with $50 million plausible, terrific for the $15-million budget film.
Last week’s two openers fell much more. Peter Berg’s Mark Wahlberg starring “Mile 22” dropped 56 percent and won’t reach $40 million, unexpectedly soft for what has been a strong partnership. “Alpha” kept its drop to 46 percent, but it won’t move much above $30 million.
The Top Ten
1. Crazy Rich Asians (Warner Bros.) Week 2 – Last weekend #1
$25,010,000 (-6%) in 3,526 theaters (+142); PTA (per theater average): $7,093; Cumulative: $76,818,000
2. The Meg (Warner Bros.) Week 3 – Last weekend #2
$13,030,000 (-38%) in 4,031 theaters (-87); PTA: $3,232; Cumulative: $105,301,000
3. The Happytime Murders (STX) NEW – Cinemascore: C-; Metacritic: 29; Est. budget: $40 million
Related Stories
Latest News
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Celebrity News

> Latest News in Media

Watch It
Teresa's engagement, Lala's breakup and more Virtual RealiTea drama | Page Six Celebrity News
October 22, 2021
pL6thz9zRWc
Cynthia Bailey wants to protect husband Mike Hill from ‘reality TV curse’ | Page Six Celebrity News
October 22, 2021
TO1ltz90FV0
De Niro’s estranged wife won’t get half of his acting income | Page Six Celebrity News
October 22, 2021
SIQj1AuioZs
E-40 Slinging Gourmet Meats as 'Goon with the Spoon' | TMZ
October 25, 2021
_3NUUJaIIoY
Sisqo Has Advice For Drake On Dealing With Impostors, Don't Sue Them | TMZ
October 22, 2021
VkjnwYMtkRo
Snoop Dogg's 50th Birthday Party, Fully Lit Old School Playas Ball | TMZ TV
October 22, 2021
kc62svaZeVo
Issa Rae and Yvonne Orji Dish on Season 5 of ‘Insecure’
October 22, 2021
KA7ZEjY3rvk
Kristen Stewart Opens Up on 'Eternals' LGBTQ Inclusion, Ruby Rose Battles with WarnerBros | The Take
October 21, 2021
7d3MFpaP2L8
AT&T Stock Falls Following Q3 Earnings Results
October 21, 2021
LZNkmpoVefA
Lizzo Splits, Nicki vs. Fan & "RHOP" Shady Dinner
October 25, 2021
u3no5pbvSWE
Scary News, "90 Day" DMs & Bear Crashes Wedding
October 25, 2021
BARMMp0_gZI
Dave Chappelle Speaks Out After Netflix Special Backlash
October 25, 2021
FkuG0Mi1pOA
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
19
Nov
ASIAN CHAMPIONS LEAGUE: Group H
Sydney FC - Shanghai SIPG
17
Nov
UEFA NATIONS LEAGUE A: Group Stage
Spain - Germany
14
Nov
UEFA NATIONS LEAGUE A: Group Stage
Germany - Ukraine
08
Nov
ENGLAND: Premier League
Manchester City - Liverpool
08
Nov
ENGLAND: Premier League
Arsenal - Aston Villa
08
Nov
SPAIN: La Liga
Valencia - Real Madrid
08
Nov
ITALY: Serie A
AC Milan - Verona
08
Nov
ENGLAND: Premier League
West Bromwich Albion - Tottenham Hotspur
08
Nov
ITALY: Serie A
Bologna - Napoli
08
Nov
ITALY: Serie A
Genoa - Roma
08
Nov
ITALY: Serie A
Atalanta - Inter Milan
08
Nov
ITALY: Serie A
Lazio - Juventus
08
Nov
GERMANY: Bundesliga
Bayer Leverkusen - Borussia Monchengladbach
08
Nov
ENGLAND: Premier League
Leicester City - Wolves
08
Nov
GERMANY: Bundesliga
Wolfsburg - Hoffenheim
08
Nov
SPAIN: La Liga
Real Valladolid - Athletic Bilbao
08
Nov
SPAIN: La Liga
Levante - Alaves
08
Nov
SPAIN: La Liga
Real Sociedad - Granada CF
08
Nov
ITALY: Serie A
Torino - Crotone
08
Nov
SPAIN: La Liga
Getafe - Villarreal
07
Nov
GERMANY: Bundesliga
Borussia Dortmund - Bayern Munich
07
Nov
ENGLAND: Premier League
Everton - Manchester United
07
Nov
ENGLAND: Premier League
Chelsea - Sheffield United
07
Nov
SPAIN: La Liga
Atletico Madrid - Cadiz
07
Nov
SPAIN: La Liga
Barcelona - Real Betis
07
Nov
GERMANY: Bundesliga
Augsburg - Hertha Berlin
07
Nov
GERMANY: Bundesliga
Stuttgart - Eintracht Frankfurt
07
Nov
GERMANY: Bundesliga
RB Leipzig - SC Freiburg
07
Nov
ENGLAND: Championship
Rotherham - Preston NE
07
Nov
ITALY: Serie A
Parma - Fiorentina
07
Nov
ENGLAND: Championship
Watford - Coventry
07
Nov
ENGLAND: Championship
Norwich City - Swansea City
07
Nov
ENGLAND: Championship
Blackburn - QPR
07
Nov
ENGLAND: Championship
Derby County - Barnsley
07
Nov
ENGLAND: Championship
Huddersfield - Luton
07
Nov
ENGLAND: Championship
Nottingham Forest - Wycombe Wanderers
07
Nov
ENGLAND: Premier League
West Ham United - Fulham
07
Nov
ENGLAND: Championship
Sheffield Wednesday - Millwall
07
Nov
ENGLAND: Championship
Brentford - Middlesbrough
07
Nov
ENGLAND: Championship
Birmingham - Bournemouth
07
Nov
SPAIN: La Liga
Sevilla - Osasuna
07
Nov
ITALY: Serie A
Benevento - Spezia
07
Nov
ENGLAND: Premier League
Crystal Palace - Leeds
04
Nov
CHAMPIONS LEAGUE: Group stage, Group G
Ferencvaros - Juventus
04
Nov
CHAMPIONS LEAGUE: Group stage, Group G
Barcelona - Dynamo K.
03
Nov
CHAMPIONS LEAGUE: Group stage, Group A
Salzburg - Bayern Munich
03
Nov
CHAMPIONS LEAGUE: Group stage, Group D
Atalanta - Liverpool
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.