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Date TimeJune 14, 2018
VoiceSure, Germany and Brazil are favourites to win the tournament. But here are Fashion’s top kits for 2018. Feel free to adjust your allegiance accordingly
Fashion’s first 11: which is the most stylish World Cup kit?
Mexico, left, went green 60 years ago and that continues for 2018. While this design doesn’t come close to their France 98 away kit that featured Aztec artwork, the zigzag shape and tonal use of two shades are to be noted. Argentina, right, are World Cup royalty. It’s their sartorial duty to wear that iconic blue and white stripe. After all, players from 1930 till now have been doing so. That includes, of course, Diego Maradona and Lionel Messi, the team’s talisman once again this tournament.
Fashion’s first 11: which is the most stylish World Cup kit?
Japan, left, has a white and red flag with the kind of minimalism associated with the country’s aesthetic POV. But their football team has always played their home fixtures in blue. This time around, that blue comes jazzed up with a rather fetching pinstripe. It’s sure to win them extra points from the fashion crowd. Brazil, right, is a case of “if it ain’t broke, don’t fix it’. The five-time winners have had a version of this shirt since 1954. In fashion speak, you could think of it as a perennial, and file alongside other 50s classics such as white T-shirts and blue jeans.
Fashion’s first 11: which is the most stylish World Cup kit?
Saudi Arabia, left, have the lowest Fifa ranking of all the teams in the tournament, but the country – who play Russia in the opening fixture – are punching above their minnow status with their kit. White and green, it is like an understated, distilled version of Nigeria’s strip, AKA the Best Kit of the Tournament. Croatia, right, have a head start when it comes to fashionable football kits – the red-and-white checkerboard that features on their flag is always going to win fans. This one is almost identical to the one they played in four years ago. A classic of the modern game.
Fashion’s first 11: which is the most stylish World Cup kit?
Nigeria’s is the only shirt in this gallery that appears solo. That should tell you of its champion status in the world of kit fashion. When this shirt went on sale at the start of June, it prompted hypebeast-style queues. The Super Eagles have been boosted by a social media campaign with not only young players such as Alex Iwobi and Kelechi Iheanacho, but also music players including Grace Ladoja and Not3s. As Iwobi captioned one of his posts: ‘Name a national team collection that’s better.’ We can’t.
Fashion’s first 11: which is the most stylish World Cup kit?
Germany, left, pay tribute to their cult 1990 kit – with geometric stripes in the flag colours. This design sees the mannschaft wearing same pattern, but in black and white. In 1990, the Word Cup was won by West Germany. Just saying. Peru, right, will hope it their sash will help them triumph in Group C. They have already qualified in fashion terms. With 17 teams out of 32 going with red as dominant colour, their minimal take has something of Phoebe Philo-era Céline about it. That’s a good thing.
Fashion’s first 11: which is the most stylish World Cup kit?
Colombia, left, may have only reached the round of 16 at Italia 90, but the country’s striped Adidas jersey, worn by cult player Carlos ‘blonde afro’ Valderrama, is still the stuff of legend. They revisit it for 2018, this time with the yellow of the national flag the dominant colour. Uruguay, right, are the sky blues of internationals – Manchester City and Coventry fans may feel an affinity. The South American country – who have won the World Cup twice – have always kept their kit simple. Probably best when their star player, Luis Suarez, can bring the drama, whatever he’s wearing.

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