April 16, 2018
  • Facebook collects data on non-users and logged out users alike, a company representative acknowledged Monday in a blog post.
  • Non-users can't opt out of this data collection, but it isn't used to target them with ads, a spokeswoman said.
  • Logged-out users can opt out of ad targeting based on their off-Facebook activities — but not the data collection.
Facebook is probably tracking you whether you use it or not — and it doesnt really give you a choice
Even if you've never signed up for Facebook or have logged out of your account, the social networking company is likely tracking your virtual movements — and it doesn't offer any way for you to opt out.
Facebook tracks users who visit apps and websites that have incorporated services like its "like" and "share" buttons, David Baser, the company's product management director, said in a blog post Monday. Because the sites and apps don't know which of their visitors and users are signed up with Facebook, they can't distinguish between users and non-users of the social network when sending data to Facebook, Baser said.
"When you visit a site or app that uses our services, we receive information even if you're logged out or don't have a Facebook account," Baser said in the post.
Among the information Facebook collects on non-users are their internet protocol (IP) addresses, the operating system and web browser they're using, and the presence of cookies. IP addresses can be used to infer users' geographic location, and cookies frequently act as "identifiers that websites use to know if you've visited before," Baser said.
Non-users can't see what information Facebook has collected about them, nor can they opt out of that tracking through the site, a company spokeswoman said. That's precisely because they don't have an account on the service, she said.
The question of what kinds of information Facebook collects on non- and logged-out users came up during CEO Mark Zuckerberg's congressional hearings last week, which focused on the Cambridge Analytica scandal and the company's privacy and data-use policies. Lawmakers appeared concerned with the ability of Facebook users and non-users alike to control their own information.

Facebook users can opt out of targeted ads
Facebook doesn't use the information it collects on non-users to target them with ads from its advertising partners, the spokeswoman said. Nor does it create "shadow profiles" of non-users based on their off-Facebook activity, she said.
"If you aren't a Facebook user, we can't identify you based on this information, or use it to learn who you are," the spokeswoman said.
However, the company can use the fact that people are non-users to show them ads urging them to sign up for Facebook. It also collects that data in order to give website and app partners insights about, say, the number of people visiting their services, the spokeswoman said. In that way, Facebook acts similarly to other web analytics firms, she said.
The story is a little different for Facebook users who access other apps and websites when they aren't logged into the social network. Facebook not only tracks that activity but links it back to users' Facebook accounts and can use it to target ads at those users, the spokeswoman said.
On Facebook's ad preferences page, users can opt out of having their off-Facebook activities used to target them with ads on Facebook. They can also opt out of having Facebook target them with ads on other sites and services. But they can't opt out of the company tracking their activities on those sites and services.
Non-users and logged out users alike do have another option, though. Some ad blocking apps allow users to block tracking by social networks on other apps and sites.
Related Stories
Latest News
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Celebrity News

> Latest News in Media

Watch It
Oprah labeled a ‘fraud’ for calling out ‘white privilege’ since she’s so rich | Page Six News
August 05, 2020
UkN27iMbFog
Nev Schulman still thinks about the woman who catfished him | Page Six Celebrity News
August 04, 2020
Oi59RxPGvdk
Hyram’s skincare tips for treating and preventing ‘maskne’ | Page Six Celebrity News
August 03, 2020
2n7_Pv0tUiM
Chris Meloni talks 'Maxxx' and His Return to 'Law and Order'
July 29, 2020
ZFTDB-dwyUA
'The Fugitive' Star Boyd Holbrook Shares Why He Left 'Narcos' After 2 Seasons
July 27, 2020
2kTuD8LTGCE
'The Kids Are All Right' Director Gives an Oral History on the Film on its 10-Year Anniversary
July 23, 2020
8LXA1-1hpCE
Rep. Jim Clyburn Says Gov't Preparing for Trump's Refusal to Leave White House | TMZ
August 05, 2020
VwVCjeLdFlo
FBI Raid Famous Vegas Graffiti Mansion, Owned By Jake Paul's Friend | TMZ
August 05, 2020
Q7uxyA7Ec4k
Jake Paul's Home Searched by FBI, Small Army Leaves the Area | TMZ
August 05, 2020
lzfgeaSUmS4
Cameron Diaz on Quitting Acting & Don't Call Her Daughter Pretty | Daily Pop | E! News
August 06, 2020
e2Hwc_oxGjc
Gwyneth Paltrow Tells Why 13-Year Marriage to Chris Martin Ended | Daily Pop | E! News
August 06, 2020
ht522hajo1M
Luke Bryan Talks New Album, Prank Wars & More | Daily Pop | E! News
August 06, 2020
yUfrNDKCQt8
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
01
Aug
ITALY: Serie A
Juventus - Roma
01
Aug
ITALY: Serie A
AC Milan - Cagliari
01
Aug
ITALY: Serie A
Napoli - Lazio
01
Aug
ITALY: Serie A
Atalanta - Inter Milan
29
Jul
ITALY: Serie A
Torino - Roma
29
Jul
ITALY: Serie A
Cagliari - Juventus
29
Jul
ITALY: Serie A
Sampdoria - AC Milan
28
Jul
ITALY: Serie A
Inter Milan - Napoli
26
Jul
ENGLAND: Premier League
Manchester City - Norwich City
26
Jul
ENGLAND: Premier League
Arsenal - Watford
26
Jul
ENGLAND: Premier League
Leicester City - Manchester United
26
Jul
ITALY: Serie A
Juventus - Sampdoria
26
Jul
ENGLAND: Premier League
Chelsea - Wolves
26
Jul
ENGLAND: Premier League
Newcastle United - Liverpool
26
Jul
ENGLAND: Premier League
Crystal Palace - Tottenham Hotspur
26
Jul
ITALY: Serie A
Roma - Fiorentina
25
Jul
ITALY: Serie A
Napoli - Sassuolo
25
Jul
ITALY: Serie A
Genoa - Inter Milan
24
Jul
ITALY: Serie A
AC Milan - Atalanta
23
Jul
ITALY: Serie A
Udinese - Juventus
22
Jul
ENGLAND: Premier League
Liverpool - Chelsea
22
Jul
ENGLAND: Premier League
Manchester United - West Ham United
22
Jul
ITALY: Serie A
Inter Milan - Fiorentina
22
Jul
ITALY: Serie A
Spal - Roma
22
Jul
ITALY: Serie A
Parma - Napoli
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
-g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k tudKp5Vhs3k iwWHibhssSo kQr0XHPbICM
Copyright © 2020 Feedimo. All Rights Reserved.