She recently issued a statement expressing her feelings on
sexual harrassment after allegations were made against
Guess co-founder
Paul Marciano.
And new snaps of
Jennifer Lopez' Spring campaign with the American clothing brand were released on Saturday, which saw the pop star don a series of form-fitting ensembles.
Clad in a plunging crimson bralet for one of the images, the 48-year-old commands attention in the capitivating pictures, as she flaunts a series of confident poses while modelling the upcoming collection.
Held onto a floral-embroidered handbag, the New Yorker ensured all eyes were on her in one campaign image as slipped into skinny denims and a revealing bralet for the brand - gathering attention from two hunky models at a bar.
The Wedding Planner star enhanced her natural beauty with an alluring smokey eye and glossy nude lip as she beams with self assurance.
The On The Floor songstress accentuates her famous curves in a pale pink ruffled dress for another picture while holding onto her pert derriere.
With her golden locks styled into a loosely tousled waves, focus remains on the singer's striking ensemble, which is complemented by sheer evening gloves.
For the final snap, Jennifer appears to walk up a flight of stairs in a figure-hugging beige gown as she coyly bites on her finger nails.
The luxurious frock features a thigh-high split while paying heed to her towering strap heels.
These sultry snaps come shortly after she hosted the launch party for the Spring 2018 campaign for Guess on Wednesday.
At the party the ageless star wore a striking light blue bustier dress, blue fur coat and nude pumps, while dripping with stunning diamond jewelry.
The party made headlines as it kicked off just hours after model
Kate Upton accused Guess co-founder Paul Marciano of harassing models in a tweet.
She was not photographed with the fashion designer on the red carpet and was only seen with him for a brief moment in her VIP lounge with Alex Rodriguez.
The next day the singer released a statement to DailyMail.com about her feelings on harassment.
'My position on these issues is well known, as I have been very vocal about them. I do not condone any acts of sexual harassment, violation, or misconduct,' she said.
'Any accusations should be fully and thoroughly investigated. I will continue to support our rights as women.'
Guess announced in November that JLo would be starring in the brand's Spring 2018 Ad campaign.
This follows on from Kate's sexual harrassment accusation on Marciano earlier this month.
Taking to both Twitter and Instagram, she wrote: 'It's disappointing that such an iconic women's brand @Guess is still empowering Paul Marciano as their creative director #
MeToo.'
The Sports Illustrated star continued: 'He shouldn't be allowed to use his power in the industry to sexually and emotionally harass women #metoo.'
DailyMail.com has contacted Guess representatives for comment regarding the accusations. Marciano has yet to react to the accusation .
The Michigan native modelled for Guess back in 2010 and 2011 for various lingerie and accessory fashion campaigns.
