FRANCE descended into chaos as multiple riots started after a nation-wide supermarket chain issued a 70 per cent reduction in stocks of the widely-popular chocolate spread, Nutella, it has emerged.
Intermarché supermarkets slashed the price on the product from €4.50 (£3.90) to €1.40 (£1.23) and had no idea of the devastating repercussions it would bring as violence broke out.
The Nutella loving customers were soon fighting and pushing each other - a customer revealed that one woman had her “hair pulled” as the chaos ensued.
They said: "They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand.”
A member of staff added: "We were trying to get in between the customers but they were pushing us."
It was also reported that one customer received a black eye from the violent customers.
Video of the horrifying scenes shows relentless customers willing to do whatever necessary to nab the cheap spread.
Screaming can be heard as the madness continues.
Supermarket violence was reported across the country - some scenes were labelled “riots”.
The chocolate spread is hugely popular around the world with an estimated 365million kilograms being consumed annually.
Intermarché declared that it regretted the scenes caused by the price cut.
The delicious spread was created by Italian company Ferrero - it was first introduced in 1965.
It is made from sugar, palm oil, hazelnuts, cocoa solids and skimmed milk.
Last year the recipe for the spread changed - more sugar and skimmed milk powder was added.
Since the move, the colour of Nutella has changed to a slightly lighter shade.