Sainsbury’s will donate 50p from every product sold in its Inspired to Cook range between now and July 11 to Comic Relief as part of the retailer’s Nourish the Nation initiative to help tackle food poverty. Every 50p donated by Sainsbury’s will help fund the provision of healthy food to families who are struggling in the
UK via the Comic Relief-backed initiative. It is hoped that this six-week donation drive will contribute at least £3 million to the Nourish the Nation programme, which helps fund action designed to tackle food insecurity and ensure communities have improved access to balanced and nutritional food they need in the UK and around the world. Sainsbury’s Inspired to Cook range is designed to help customers cook easy and enjoyable home meals. To support the initiative and inspire shoppers to get cooking at home using the range, Sainsbury’s has unveiled five new dinner-time recipes that aim to remove some of the traditional barriers from home cooking such as time, effort and lack of inspiration. Sainsbury’s Nourish the Nation programme kicked off last November with a £1.5million donation to Comic Relief, Fareshare and other key redistribution partners to support those in need, as well as a pledge to match customer donations up to £1.5million. The initiative, which builds on the retailer’s longstanding partnership with Comic Relief, supports organisations such as Feeding
Britain and The Bread and Butter Thing in their work to help alleviate food poverty in communities across the country. Ruth Cranston, Director of Corporate Responsibility and Sustainability at Sainsbury’s, said: “We are so proud to see the positive impact that the Nourish the Nation programme has achieved so far but we are also aware of the growing demand for accessible community food services up and down the country. It is important that we continue to find new ways we can support those facing food poverty now and in the future. “Through Nourish the Nation, we are committed to ensuring the communities we serve have access to balanced, nutritional, and sustainable food sources. The donations from our Inspired to Cook range is just one of the ways we are working to further support the vital work of Comic Relief, while also inspiring our customers to explore new simple, tasty and nutritious meals to add to their weekly repertoire.” Samir Patel, CEO of Comic Relief, said: “Right now, communities need our support more than ever as millions of people across the country continue to face the most difficult times in their lives due to rising costs of living. We are hugely grateful to Sainsbury’s for their support in helping us reach more people struggling with access to food at this crucial time, here in the UK and internationally.” For more information on Sainsbury’s Nourish the Nation, visit Nourish the Nation | Sainsbury's Recipes (sainsburys.co.uk)