Asda has extended its ‘Kids Eat for £1’ café meal deals to include the Easter holidays. It has also launched a refreshed kids' menu, bringing in two new hot meals including penne pasta with meatballs and a vegan hidden veg pasta meal. The deal is available in more than 200 stores. Asda said that since it launched the deal in June 2022 it had served more than 1.4 million meals, with the demand trebling over the school holiday period, serving on average 60,000 meals a week during peak times. The retailer has also included a free piece of fruit when purchasing the hot kids' £1 meal deal. The supermarket launched the offer for kids under 16 to enjoy a hot meal in any of its 205 cafés last summer. As part of the retailer's community Better Starts programme, which focusses on supporting children and helping them thrive, Asda has partnered with educational resource experts Twinkl to create a spring-themed fun activity pack to help keep the children entertained over the Easter break. The packs are available in Asda Cafés from March 29 while stocks last. As an alternative to a hot meal, Asda Cafés also offer a £1 cold pick and mix selection that includes a sandwich, drink and piece of fruit. The refreshed menu now includes new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a packet of crisps. The extension of café initiatives comes as Asda’s Income Tracker shows
UK households were £91 a month worse off compared to January 2022, with the average family spending power at just £215 per week. Kris Comerford, Asda’s chief commercial officer, said: "We know when families are preparing for the school holidays it can often mean an additional strain on household budgets. Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served over 1,400,000 million meals since the launch. We hope by offering a new refreshed, great tasting and affordable and healthier balanced £1 kids’ menu and the addition of a free piece of fruit it will help support many more families during the holidays." Subscribe here for the latest news where you live