There were a lot of wild moments in the season-four premiere of "Succession" on Sunday, but none stood out more than Tom Wambsgans' verbal annihilation of a $2,900 Burberry handbag. In an early scene set at patriarch Logan Roy's birthday party, Tom Wambsgans, played by Matthew Macfadyen, approaches his comrade Greg Hirsch to tell him he made an "enormous faux pas." When Greg, portrayed by Nicholas Braun, asks Tom to explain, Tom tells him it all has to do with the bag Greg's date Bridget is carrying. " ... She's brought a ludicrously capacious bag. What's even in there? Huh? Flat shoes for the subway? Her lunch pail? I mean, Greg, it's monstrous. It's gargantuan," he says. "You could take it camping. You could slide it across the floor after a bank
Job." The hilarious interaction highlighted the twisted (yet beloved) friendship between Tom and Greg while providing fodder for the internet. One
Google search for the "'Succession' Burberry bag" lands you in a sea of articles declaring the moment "a perfect joke" and "the meme we deserve." The memes don't disappoint either. Yahoo's Gibson Johns tweeted that the bag was "found dead in a ditch" after the scene aired: Another
Twitter user joked that they bought the bag for their mom as a Mother's Day gift. "Just purchased this for my mom for Mother's Day! I spent 4 months looking for a bag. She's going to wear it on the subway so I hope she guards it with her life lol," they wrote. "Anyway, time to finally watch the 'Succession' premiere." The scene also seemed to prompt some online discourse about bag size and luxury goods. While some stood by their big bags, others agreed with Tom's mockery. "If Succession actually killed huge bags I'm going to be so pissed. I'm a lawyer I need my huge bag. I have a real job. I'm middle class, it is what it is," one Twitter user wrote . "Now that succession has taken a clear stances [sic] on the micro bag trend maybe I will watch it," another tweeted . Still, data shows that the tote, officially called the Burberry Medium Title Vintage Check Two-Handle Bag , may be on the rise thanks to its moment in the "Succession" spotlight. According to virtual fitting room company 3DLook , per Harper's Bazaar
UK , Google searches for "Burberry tote bag" increased by more than 310% after episode one aired. The terms "Burberry handbag," "Burberry tote," and "Burberry sale," also got significant boosts. Although Greg may have made a mistake bringing Bridget and her outrageous tote to the party, he could still end up as one of Daddy Roy's favorite underlings.