Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions
The
New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab subscribers.
Founded in 2016, the Athletic had 1.2 million subscribers as of December, and covers more than 200 clubs and teams in the US and around the world.