Despite startling recovery, company is still struggling to be viewed as digital-age crown jewel of
British broadcasting
It will be toasts and talk of bonuses at ITV this
Christmas as management savours a year to remember: a startling recovery has brought the broadcaster more advertising income than at any time in its 66-year history, TV production revenues are back above pre-pandemic levels and a belated foray into streaming is starting to pay off.
And yet as Carolyn McCall enters her fourth year as chief executive she will be wondering why investors – and potential buyers – still do not view the company as a rejuvenated, digital-age crown jewel of British broadcasting.