Dubai company will assume title sponsorship in 2022Prize fund from next year will exceed $200mThe collective will of golf’s establishment to swat aside challenges by
Saudi Arabia means the European Tour will be renamed from the start of next year. DP World, the Dubai-based logistics company, will take on title sponsorship of the tour, with prize funds to increase as a direct result. The European Tour, formed in 1972, will keep its name as an overarching corporate entity only.
Saudi Arabia’s manoeuvres in the professional game have met staunch resistance from the European and PGA Tours, who are now in strategic alliance. Greg Norman was recently confirmed as the public face of a Saudi-based series of 10 events on the Asian Tour. The Saudis have long-held aspirations of a
golf super league but, as yet, have no formal buy-in from leading players.