Newest game on the block is wild entertainment and came into being because of lockdown and a famous footballer’s sense of fun
Who hasn’t been at a children’s party and started an impromptu game of keep-ups with a balloon? It’s fun, addictive and can get fiercely competitive. Well, that same game has just had its own
World Cup, won by Peru, after a thrilling final watched by a sellout crowd in
Spain and around eight million Twitch viewers online.
If you’re wondering how a seemingly childish activity could become a legitimate source of sporting entertainment, we need to go back to Covid lockdowns and how those experiencing cabin fever became creative to stay active at home. Some juggled toilet rolls, did indoor parkour or ran marathons on their balconies.