Bond characters’ updated wardrobes reflect informal post-pandemic dressing and drop-off in suit sales
In Skyfall, Daniel Craig tells Moneypenny (played by Naomie Harris): “Well, I like to do some things the old-fashioned way.” Bond’s no-nonsense
fashion choices – sharp tuxedos, unfussy beachwear and even leather driving gloves – have come to define elegant, alpha menswear. But in an era where sales of formalwear have been shaken (not stirred), can Mr Bond, in his latest outing, No Time to Die, achieve his most challenging mission yet and save the suit?
Last month it was revealed that Marks & Spencer had stopped stocking suits in more than half of their 245 largest stores. It was a timely business decision: sales of formalwear had fallen by 72% during the pandemic due to people working from home.