Site aims to integrate service with
Instagram which ‘could see
Facebook withdrawing gifs from competing platforms’
Facebook could be forced to sell gif creation website Giphy after an investigation by the
UK competition regulator found its takeover could harm competition among
Social Media companies and the digital advertising market.
The Competition and Markets Authority (CMA) launched an in-depth investigation earlier this year into Facebook’s acquisition of Giphy, the largest supplier of animated gifs to social networks such as Snapchat, TikTok and
Twitter, after identifying a number of concerns about the $400m (£290m) deal which was struck last year.