Perhaps longing for a more carefree era, artists such as Lorde, Billie Eilish and Haim are fondly looking back to when S Club 7 and Shania Twain frolicked in low-rise denim
The turn of the millennium is not generally considered a vintage era for mainstream
music in the
UK. Sandwiched between Britpop and the mid-00s indie revival, it was a period dominated by talent show winners, girl- and boybands, ex-boyband and girlband members, acts with tie-ins to kids’ TV shows, and doleful singer-songwriters such as Dido and David Gray. It was sometimes trite, occasionally rapturous and – Dido and Gray aside – frivolous, family-friendly fun.
It isn’t, in other words, an era you’d expect a pop star on the cultural vanguard to be into. Yet last month Lorde revealed that her forthcoming third album was influenced by what she calls “early 00s bubblegum pop” – in particular, tween-targeted hitmakers S Club 7, Natasha Bedingfield, Natalie Imbruglia, All Saints and Nelly Furtado. She is not alone – the reclamation of late 90s and early 00s mainstream pop by young artists is now fully under way. Many heard shades of S Club in Dua Lipa’s 2020 album Future Nostalgia, and Lipa’s single Don’t Start Now had more than a bit of Spiller and Sophie Ellis Bextor’s 2000 smash Groovejet in its DNA.