Nearly a century after being founded by Sir Winston Churchill, the betting operator insists it has become better value
“The problem we’ve found is not that people think the Tote is poor value,” Jamie Hart,
UK Tote Group’s product director, says. “They know the Tote is poor value. It isn’t, because we’ve changed it, but it’s not even like it’s an opinion. It’s more like if you ask people in the street, “which is more expensive, Waitrose or Lidl?”, they know it’s Waitrose.”
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