After the suicides of two former contestants and its host, ITV insists the reality show’s support package is best in the world
ITV is predicting the best year ever for its
Love Island TV franchise, with brands being asked to pay £100,000 per advert to attach themselves to the reality show.
After more contestants are revealed this week, the seventh series debuts on 28 June. This year, Love Island has coupled up with nine official partners – led by returning headline sponsor Just Eat in a deal thought to be worth well in excess of £5m annually. Four other partners are new: JD Sports, official “Feel Good” partner Boots, dating app Tinder and drinks brand WKD.