May 21, 2021
Organisers reach agreement with BBC and ITVDeal covers men’s and women’s tournamentsThe Six Nations is to remain on free-to-air TV after an agreement was reached in principle with the current broadcasters ITV and the BBC. ITV will broadcast two-thirds of the matches of the men’s tournament for the next four years - including England home games - while the BBC is set for rights to the women’s championship.
Broadcasters agree deal to keep Six Nations on free-to-air television
Tournament organisers announced yesterday on Friday that they had entered into exclusive discussions with the two broadcasters for a four-year deal which would begin next year and run through to 2025. When organisers confirmed a £365m five-year investment deal with the private equity firm CV in March there were fears that the championship would move behind a paywall but the decision to keep all matches on terrestrial TV is a huge boost for the sport in the post-pandemic era. All of this year’s matches were played behind closed doors with TV audiences peaking at 8.4m for Scotland’s win over England.
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