Talk about a modern monarchy!
Kate Middleton and Prince William’s
Social Media transformation is nearly complete, as the Duke and
Duchess Of Cambridge announced on Wednesday that they now have their very own
YouTube channel.
The royals dropped a 25-second video – aptly titled “Welcome to our official YouTube channel!” – and encouraged viewers to hit that subscribe button. In the caption, they link to their
Twitter and
Instagram pages as well as three playlists with videos related to their royal causes, including mental health and Kate’s early years project.
The video starts out with a bit of Kate and William banter, with the duke pointing at the camera and jokingly telling his wife, “By the way, you be careful with what you say now because these guys, they’re filming everything!”
“I know!” Kate, wearing a black turtleneck, says with a chuckle.The video cuts to shots of William and Kate at various royal engagements and events, before shifting to a seemingly candid moment between the couple.
“You don’t need to roll your Rs,” Kate says in a blooper outtake from the Cambridges’ most recent St. Patrick’s Day video.
“Do I not?” William says, turning to his wife as she shakes her head and replies, “No.”
The video features more shots of the royals before closing on a flashing screen.
Most of the comments under the Cambridges’ announcement video reflected on the modern world of social media and the fact that royals are communicating with people through Twitter, Instagram and now even YouTube.
“It’s a wacky world we live in when the future king and
Queen are YouTubers 😂,” one commenter wrote. “Lovely to see the ongoing modernisation of the
Royal Family, keep it up! ❤️”1) What a world we live in that the future King and Queen of
England have a YouTube channel2) That Cambridge PR machine working in OVERTIME lately: https://t.co/4c2Yp5AOBM— Tyler McCall (@eiffeltyler) May 5, 2021Others jokingly imagined some of content we might expect from the royals: So is one vloging now Sir? I cant wait to see HRH Duchess of Cambridgeshire with her my morning routine and HRH
Prince William doing YT challenges.— 👑LadyJay👑 (@LadyJayLake) May 5, 2021Any minecraft videos? 😂 I joke, great way to get to the younger generation. Tik tok next??— Susan Frost (@SjFrostie) May 5, 2021While a few admired Kate’s wit:Catherineeee. Oh my god she is so funny. (This is wonderful!)— Alex (@lexilex_26) May 5, 2021OMG!!! Idk what i expected but not that, and Kate shading William😂😂😂— Toria (@toricambridge) May 5, 2021The new channel reflects the Duke and Duchess of Cambridge’s evolving social media presence since hiring
Prince Harry and Meghan Markle’s former social media manager, David Watkins, in April 2020.
Last year, the Cambridges’ Twitter account posted a couple of photos celebrating Prince Louis’ birthday — and the caption included more internet speak than previously used by the royals.
“Instagram versus reality,” the caption read.Instagram Vs RealityThank you for your lovely messages on Prince Louis’s second birthday 🌈. pic.twitter.com/42IauvVpEB— The Duke and Duchess of Cambridge (@KensingtonRoyal) April 23, 2020The royals later made headlines for more casual-seeming videos and engagements, like when Kate and William self-filmed their own announcements in more relaxed settings.
The Cambridge children, now 7, 6 and 3, have also made more regular appearances on the accounts, much to Cambridge fans’ delight.
Other photos and videos, such as the clip released to mark William and Kate’s 10-year wedding anniversary, depict the family as being more relaxed and accessible than one might associate with royals (a feat that Harry and Meghan have also been able to achieve): View this post on InstagramA post shared by Duke and Duchess of Cambridge (@kensingtonroyal)Related...Meghan Markle Announces Details Of Her First Children's Book, The BenchHow Kate's Wedding Dress Inspired A Thousand MarriagesOprah Winfrey Says Even She Was Surprised By Revelations In Meghan And Harry Interview